Privacy Policy
The Fifth Season, LLC
Last Updated: August 24, 2026
The Fifth Season, LLC (“The Fifth Season,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, book or purchase our services, contact us, complete an intake form, or otherwise interact with The Fifth Season.
Information We Collect
Depending on how you interact with The Fifth Season, we may collect information such as:
Your name
Email address
Phone number
Appointment and booking information
Information you provide through client intake forms
Information relevant to providing your color analysis services
Photographs submitted for virtual color analysis
Information you provide when contacting us
Payment and transaction information
Information you voluntarily provide through our website or other communications
We do not intentionally collect information that is unnecessary to provide our services.
How We Use Your Information
We may use the information we collect to:
Schedule and manage appointments
Process payments and purchases
Provide personal color analysis services
Prepare personalized color recommendations and client materials
Communicate with you about your appointment or services
Respond to questions and requests
Send business-related communications
Improve our website, services, and client experience
Maintain business and transaction records
Comply with applicable legal obligations
Protect the security and integrity of our business and website
Photos Submitted for Virtual Color Analysis
Virtual color analysis requires clients to submit photographs for the purpose of evaluating coloring and creating personalized recommendations.
Photographs submitted for a virtual analysis are used to provide the requested service and are not publicly shared or used for marketing without your permission.
Because color analysis relies on the quality and accuracy of submitted photographs, The Fifth Season cannot guarantee that virtual analysis will produce the same level of precision as an in-person professional draping session.
Payment Information
Payments and certain booking-related transactions may be processed through third-party payment and booking providers, including Square.
The Fifth Season does not intentionally store complete credit card numbers or other sensitive payment credentials on its own systems. Payment information may be collected and processed directly by the applicable third-party provider according to that provider’s privacy policy and terms.
Service Providers and Third Parties
We may use trusted third-party platforms and service providers to operate our business, including services used for:
Website hosting and management
Appointment scheduling
Payment processing
Online forms and client information
Email and business communications
Website analytics
Social media and other online services
These third parties may receive information necessary to perform services on our behalf or to provide the functionality you request.
When you follow a link to another website, including shopping links or social media platforms, that website operates under its own privacy policy and terms. The Fifth Season is not responsible for the privacy practices of third-party websites.
Shopping Links and Recommendations
The Fifth Season may provide links to products, retailers, beauty brands, or other third-party websites as part of your personalized recommendations.
Clicking these links may take you away from our website. Any purchase you make through a third-party website is subject to that company’s terms, privacy policy, pricing, shipping policies, and other conditions.
Marketing Communications
If you choose to receive marketing or promotional communications from The Fifth Season, we may use your email address or other contact information to send you updates, announcements, offers, or information about our services.
You may unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us directly.
How We Protect Your Information
We take reasonable measures appropriate to the nature of the information we maintain to help protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
How Long We Keep Information
We retain information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, resolve disputes, comply with legal obligations, and otherwise fulfill the purposes described in this Privacy Policy.
When information is no longer reasonably needed, we may delete, destroy, or de-identify it in accordance with applicable law and our business practices.
Children's Privacy
The Fifth Season's website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take reasonable steps to address the situation.
Your Privacy Choices
Depending on applicable law, you may have rights concerning the personal information we maintain about you, including the ability to request access to, correction of, or deletion of certain information.
You may also contact us regarding questions about how your information is collected or used.
To make a privacy-related request, please contact:
The Fifth Season, LLC
Email: hello@thefifthseason.studio
We may need to verify your identity before completing certain requests.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page.
Contact
If you have questions about this Privacy Policy or how The Fifth Season handles your information, please contact:
The Fifth Season, LLC
hello@thefifthseason.studio